A journey from scratch - there were nothing unusual:
- non-optimized and slow website;
- low traffic from the "business name" keywords;
- junky backlinking profile done by F**err vendor;
- low-words and non-optimized content;
- bad UX providing less to no conversions.
So, all issues collected together are the things we like much! We've started with a deep website optimiation - JS/CSS reducing, images optimization (we've even found 1.6Mb image there - we've applied to the Guinness World Records Book with that, and waiting for results), a customer journey drawing, the forms re-creation and automation.
After that, we've strated to manage the content creation and optimization - a semantic core, focus keywords, keyword clusters. That was a big job for our AI tools to guide a 10k words content creation, but we did it! Proofread, placed, optimized and populated to get some proper keywords ranked for top20 in a month.
Struggling with the junk backlinks, we've been disavowing like 300+ of them, and started to outreach a real estate related websites to work with. So started to create a health backlinking profile, we've reached +8 points in DA.
So the next thing was to sit patiently (joking, we've been proceeding with all these tasks again and again) and look how the traffic is growing. No kidding, we've got 600% in 2 months!!
